As the environmental, health and economic challenges seem to spiral downward, Stephen Colbert offers some use advice about using your power as a consumer in an integrated way. Call it the "Corporate Minority Agenda Project" ;-)
"I am praising [KFC] for raising breast cancer awareness by selling pink buckets of chicken. For every bucket sold, KFC donates 50 cents to Susan G. Komen for the Cure, an organization that raises awareness of breast cancer. Some are saying this endorsement sends a mixed message, like Barbara Brenner, executive director of Breast Cancer Action, who argues "They are raising money for women's health by selling a product that's bad for your health - it's hypocrisy." No, madam, it's hip-hop crispy.